Big Crowds, Real Connections, Lasting Loyalty
THAT'S OUR SPECIALTY
As AI grows, people will seek out personal ways to connect. We’ll want to touch, feel, taste and be part of the experience. That’s what we do. We bring brands to life. At The Zest Lab, we don’t simply execute events, we make memories.
Activations & Events
We bring brands to life. As AI grows, personal connections matter more. At The Zest Lab, we don’t just run events— we create unforgettable experiences.
Grand Openings
Experiential & Events
Sampling
Field Marketing Support
Marketing
We listen to your goals and focus on delivering results within your budget. We don’t try to push any specific tactic. We recommend what works. It’s about you, not us.
Brand & Campaign Strategy
Media Planning & Analysis
Digital Marketing
Endemic Advertising & PR
Creative Services
Cut through the noise. In a loud, crowded ad space, we craft creative solutions that make your brand stand out and stick.
Advertising & Content Development
Creative Production
Branding & Rebranding
Video Support
Web Development & Support
Our Work
We work for you, not us. It’s not about an award or a high-five. It’s not about a specific service or tactic. It’s about creating demand, traffic, brand equity, and sales—as efficiently and effectively as possible.
That’s how we roll, that’s how we work.
“We are extremely happy with this event from last weekend... Thank you, The Zest Lab, for a great experience in a very important market to us.”
—Callie Bowie, Area Sales Manager, Northeast Sales Distribution Company
“We partnered with The Zest Lab on a full funnel set of solutions to drive awareness and excitement for a brand-new initiative from 7-Eleven. They were nimble, responsive, and resourceful in helping us meet our goals. From tactical strategy to data reporting, The Zest Lab exceeded our expectations.”
—Jason Beck, Marketing Director, Paid Media, 7-Eleven
“We needed to attract new customers to our brand online and in grocery—and we had a limited budget. The Zest Lab developed an integrated approach and made us bigger than our budget and the results have been excellent. We have expanded based on what works.”
—Don Kelly, President & CO-founder, Flackers
The Lab Report - Our Thoughts & Insights
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AI Knows What We Want – But Human Connections A...
The rise of AI in marketing is happening in ways we may not even notice. It is hard to gauge the percentage of ads we see that have been served...
AI Knows What We Want – But Human Connections A...
The rise of AI in marketing is happening in ways we may not even notice. It is hard to gauge the percentage of ads we see that have been served...
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How to Prevent The Most Dreaded Result of a Fra...
“Tis the season” (to start thinking about the next season.) We all know the cycle. This is particularly true for franchise brands planning their grand opening strategy for 2025. You...
How to Prevent The Most Dreaded Result of a Fra...
“Tis the season” (to start thinking about the next season.) We all know the cycle. This is particularly true for franchise brands planning their grand opening strategy for 2025. You...
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Passive vs. Passionate Sampling
This has most likely happened to you… You’re in a store and someone is sampling. They are distracted. No smile, head down, cell phone out, no emotion, nothing. You walk...
Passive vs. Passionate Sampling
This has most likely happened to you… You’re in a store and someone is sampling. They are distracted. No smile, head down, cell phone out, no emotion, nothing. You walk...
