Our Passions


We’re all passionate about our homes. Inside, outside, décor, and DIY.  We have deep experience in the home category and can build your brand into something to rave about.

Food + Drink

Craft beer, wine, specialty foods, and restaurants. Whether driving traffic to a physical location, selling online, or supporting sales through distribution, we know how to create hunger for your brand.

Concept to Company

From an idea to a fully functional retail channel, we can launch your company and manage all aspects of day-to-day marketing.


Direct marketing is both an art and a science. We use Direct methods to drive traffic, generate sales, and reactivate, retain or find customers.


Influencer activations, trade shows, grand openings, re-launches, and pop up stores. We know how to enhance your initiatives with a memorable experience.

Pivot + Crisis Marketing

Whether you’re facing a drop in sales, a reputational crisis, or an external force beyond your control, we have the experience to help turn the tide.

Our Services

How We Make It Happen

Branding + Marketing Strategy

We make sure your brand has a strong foundation with a unique value proposition. From there we develop a creative direction that reflects the DNA of your brand position. All of this is put together becomes a plan of action to tell your brand’s story.

Creative + Production

We do it all. We handle the concepting and production of eye-catching creative content in print and digital formats. From daily social media and direct mailers to large-scale photo-video shoots and ads for TV, radio and podcasts.

Social Media, Influencers + Public Relations

Jumpstart the conversation about your brand. We manage social media and influencer campaigns from beginning to end and ensure your story gets maximum coverage with public relations and earned media.

Promotional Campaign Management

The promotional cadence is the heartbeat of The Zest Lab. We can plug into existing merchandising teams or work independently to create a timeline and narrative designed to drive traffic and increase sales.

Digital, Web + eCommerce

Whether taking your product or service to a new digital frontier or refining your current platforms, we drive online traffic by managing all aspects of digital marketing, web development, and eCommerce.

Direct Mail

Direct mail is a great way to break through the digital clutter. It’s more than a postcard tossed in the mail. We not only create attractive mailers, catalogs, and look books; we get them into the hands of the right people at the right time.

Experiential Marketing

We’ve presented at some of the largest trade shows in the world, managed the grand openings of new stores for an international franchise, and worked with brands like HGTV to host cocktail hours for influential blue-check bloggers. Let us showcase your brand at an event your customers will never forget.

Media Planning

We take an integrated approach to media planning. It’s not about TV, radio, digital, or direct mail. We work with your budget to find the most efficient and effective mix to exceed your objectives.

Signage, POP + Visual Merchandising

Put your brand’s best foot forward when presenting your product to customers. We design POP that pops throughout the customer’s journey. We consider every detail in order to educate the customer and tell your story.