What do you create for a client who has a goal of gaining an entirely new audience without spending an arm and a leg? When The Zest Lab was approached with this project, they knew they had to get creative. The client’s brand had their loyal following of health food lovers; however, they wanted to expand and grow their audience to new heights. Thus, the hurdle: how does one reach an entirely new audience without a huge budget to do so?
The truth is: Being bold doesn’t cost a dime.
Are you Snacktually Frustrated?
Yes, it’s exactly what it sounds like. It’s frustrating when you can’t find a little something to snack on that satisfies– what did you think they were talking about?
Creating a bold, innuendo-based campaign was just risky enough to work (and it actually did). The spot’s purpose was to grab the viewer’s attention. They were still able to sneak in the health benefits of being keto-friendly and gluten-free without making the entire video scream, “Hey, this is our product. Buy it.”
