We created a halo effect with special inventory buys and empowered loyal fans to spark buzz. Through engaging events, signage, and experiences, we turned every store visit into a driver for future visits. Test and control markets guided our rollout strategy.
TACTICS
Promo Planning
PR & Influencer Outreach
Paid Search
Social Media Advertising
Local TV & Radio
OTT
Digital Display Advertising
Event Marketing
In-store Visual Merchandising
Maximize a Challenged Budget
We view a limited budget as an opportunity. For Dirt Cheap, we focused spend on high-store markets, used demographic data to target the right media, and layered messaging to boost recall. Each market was adaptable to drive efficient traffic at any budget level.
Harness the Power of Raving Fans
The best ads come from passionate customers. Dirt Cheap’s fans loved sharing their bargain finds, so we launched the “I (heart) Dirt Cheap” campaign. Influencers unboxed branded merch live, generating buzz and inviting new shoppers. From viral posts to a wedding spree, we turned organic enthusiasm into powerful marketing.
Make Every Brand Contact Count
Every touchpoint is marketing. Dirt Cheap’s unique deals fueled ads, events, and fan buzz, drawing Black Friday-like crowds. In-store signs with customer quotes, social media photo ops, and branded trucks turned every visit into an experience and every sale into a story.
Make Every Brand Contact Count
Every touchpoint is marketing. Dirt Cheap’s unique deals fueled ads, events, and fan buzz, drawing Black Friday-like crowds. In-store signs with customer quotes, social media photo ops, and branded trucks turned every visit into an experience and every sale into a story.
