The Lab Report
Gain insights, learn strategies, and enjoy candid stories from Marco Pescara, CEO of The Zest Lab
The Lab Report
Experiential Marketing: Why Spend $100K When $1...
Many awards highlight large, expensive brand experiences, but great experiential marketing doesn’t have to cost half a million dollars. Smaller, well-placed activations can create deeper, more meaningful connections with fans...
Experiential Marketing: Why Spend $100K When $1...
Many awards highlight large, expensive brand experiences, but great experiential marketing doesn’t have to cost half a million dollars. Smaller, well-placed activations can create deeper, more meaningful connections with fans...
AI Knows What We Want – But Human Connections A...
The rise of AI in marketing is happening in ways we may not even notice. It is hard to gauge the percentage of ads we see that have been served...
AI Knows What We Want – But Human Connections A...
The rise of AI in marketing is happening in ways we may not even notice. It is hard to gauge the percentage of ads we see that have been served...
How to Prevent The Most Dreaded Result of a Fra...
“Tis the season” (to start thinking about the next season.) We all know the cycle. This is particularly true for franchise brands planning their grand opening strategy for 2025. You...
How to Prevent The Most Dreaded Result of a Fra...
“Tis the season” (to start thinking about the next season.) We all know the cycle. This is particularly true for franchise brands planning their grand opening strategy for 2025. You...
Passive vs. Passionate Sampling
This has most likely happened to you… You’re in a store and someone is sampling. They are distracted. No smile, head down, cell phone out, no emotion, nothing. You walk...
Passive vs. Passionate Sampling
This has most likely happened to you… You’re in a store and someone is sampling. They are distracted. No smile, head down, cell phone out, no emotion, nothing. You walk...
New technology has made videos easier to shoot ...
Today, nearly everyone has access to tools that make video production simple. You can shoot a clip on your smartphone, add a filter, trim the footage, and upload it in...
New technology has made videos easier to shoot ...
Today, nearly everyone has access to tools that make video production simple. You can shoot a clip on your smartphone, add a filter, trim the footage, and upload it in...
Grand Openings: Building Momentum from Day One
Sometimes we overlook the most important things. We make assumptions, we ignore what we don’t directly control, and we move on to what’s next. Let’s say you are a growth...
Grand Openings: Building Momentum from Day One
Sometimes we overlook the most important things. We make assumptions, we ignore what we don’t directly control, and we move on to what’s next. Let’s say you are a growth...
