The Lab Report
Gain insights, learn strategies, and enjoy candid stories from Marco Pescara, CEO of The Zest Lab
The Lab Report
Grand Opening Marketing That Drives Real Traffic
Grand opening marketing turns a new location into demand-building momentum. Learn how to build crowds, capture customers, and prove results locally, fast.
Grand Opening Marketing That Drives Real Traffic
Grand opening marketing turns a new location into demand-building momentum. Learn how to build crowds, capture customers, and prove results locally, fast.
What a Brand Activation Agency Should Deliver
See how a brand activation agency turns live experiences into demand, store traffic, customer data, brand equity, and measurable sales growth at scale.
What a Brand Activation Agency Should Deliver
See how a brand activation agency turns live experiences into demand, store traffic, customer data, brand equity, and measurable sales growth at scale.
Retail Marketing Strategy That Drives Store Tra...
Build a retail marketing strategy that earns attention, drives store traffic, improves conversion, and turns new shoppers into repeat customers over time.
Retail Marketing Strategy That Drives Store Tra...
Build a retail marketing strategy that earns attention, drives store traffic, improves conversion, and turns new shoppers into repeat customers over time.
Live Events May Increase Brand Engagement
In-person experiences and live events deepen brand engagement by reaching audiences where they’re most passionate.
Live Events May Increase Brand Engagement
In-person experiences and live events deepen brand engagement by reaching audiences where they’re most passionate.
Rage Bait vs. Experiential Marketing
“Rage bait” marketing chases attention by provoking anger in crowded digital feeds, but it’s ultimately a desperate attempt to break through overwhelming online noise. A better path is experiential marketing—creating...
Rage Bait vs. Experiential Marketing
“Rage bait” marketing chases attention by provoking anger in crowded digital feeds, but it’s ultimately a desperate attempt to break through overwhelming online noise. A better path is experiential marketing—creating...
Experiential Marketing: Why Spend $100K When $1...
Many awards highlight large, expensive brand experiences, but great experiential marketing doesn’t have to cost half a million dollars. Smaller, well-placed activations can create deeper, more meaningful connections with fans...
Experiential Marketing: Why Spend $100K When $1...
Many awards highlight large, expensive brand experiences, but great experiential marketing doesn’t have to cost half a million dollars. Smaller, well-placed activations can create deeper, more meaningful connections with fans...
