Services: Media Planning & Analysis
National Scale; Local Impact
The Zest Lab makes it simple and efficient to allow passionate consumers to touch, taste, sample, feel, experience, and connect to your brand anywhere and everywhere.
Media That Connects Your Brand To Every Market
Great media planning is about more than impressions, CPMs and clicks—it’s about driving sales. At The Zest Lab, we plan, buy, produce and manage integrated media programs across DRTV, CTV, streaming, search, social, radio, out-of-home and local digital, all built around business results.
Media That Connects Your Brand To Every Market
Great media planning is about more than impressions, CPMs and clicks—it’s about driving sales. At The Zest Lab, we plan, buy, produce and manage integrated media programs across DRTV, CTV, streaming, search, social, radio, out-of-home and local digital, all built around business results.
What Makes Us Different Is Where We Come From
We’re an agency built around creating meaningful connections for major brands at the local level. We combine media, community engagement and experiential marketing to drive measurable traffic and sales—from a specific street corner to markets nationwide. Start hyperlocal, find what works, and scale it nationally.
What Makes Us Different Is Where We Come From
We’re an agency built around creating meaningful connections for major brands at the local level. We combine media, community engagement and experiential marketing to drive measurable traffic and sales—from a specific street corner to markets nationwide. Start hyperlocal, find what works, and scale it nationally.
Big Brand Thinking, Market-By-Market Execution.
National media and local marketing shouldn’t live in separate worlds. We build national strategies that adapt to the unique needs of each market, community and location—whether that’s 500 locations or five emerging markets.
Why The Zest Lab For Media Planning?
Media Strategy + Planning
National, regional and local strategies built around your goals, audience and competitive landscape. We focus on the communities that matter—from markets and fanbases to individual locations.
Media Buying + Management
DRTV. Linear TV. CTV. Streaming video. Paid search. Paid social. Radio. OOH. Direct mail. Local digital. And the other channels that make sense (not the ones we're trying to sell you).
Local Market Media
Market-level planning and execution for openings, promotions, new-market entry and ongoing location support. We also bring strategies to life through experiential events and community engagement.
Creative + Production
TV, video, audio and digital creative developed with the media plan in mind from the beginning. We work within your brand standards, campaign, and direction to bring it to life in a compelling way.
Optimization + Measurement
We continuously evaluate what is working, what isn't, and where the next dollar should go. We are not in the business of winning awards—our objective is your goal, not ours.
Experience That Goes Beyond The Media Plan
Our experience spans emerging brands, retailers, & restaurants to some of the biggest names in their categories. We work across QSR, convenience, home improvement, professional services, adult beverage, automotive, CPG, & specialty food.
We have also been named AOR for national brands, placing all media, including digital, direct mail, SEM, social, CTV, radio, linear television, and more—including video production and asset creative.
At the local level, we plan and execute digital and direct mail for grand openings and challenged markets for franchise brands, including several at the top of the Franchise 500.
