Vignobles Sullivan —
Best of Bordeaux
For this wine importer, we needed a unique approach that not only targeted consumers but supported distributors and retailers as well. So, we launched a sell-in, sell-through campaign. We created and promoted wine brands that stores wanted to sell, restaurants wanted to serve, and customers wanted to buy.
Create compelling brands for each of the Vignobles Sullivan wines, each with its own personality and value proposition.
Support distribution efforts as well as introducing the wines to aficionados.
- Branding + Marketing Strategy
- Creative + Production
- Social Media, Influencers + Public Relations
- Digital + Web
- Direct Mail
- Experiential Marketing
Events are a huge part of the wine industry. From hosting wine tastings like “An Afternoon in Bordeaux” to stealing the show at Thirsty Nest’s Rosé Mansion Bachelorette Party, we helped execute enjoyable events which generated interest and drove sales.
Bordeaux Winemaker Tour
The Zest Lab supported the Bordeaux winemaker’s yearly tour across America. Not only did this event include events such as wineLA’s Rosé and Bubbles Festival and wine dinners at esteemed restaurants across the country, it was coupled with social media and user generated content all along the way.
It’s not enough to simply claim the title “The Best of Bordeaux”. We showed buyers these wines were top selections in their respective categories through engaging content in ways that felt organic.
Print + Advertising
We pride ourselves on the unique ads placed in publications like Wine Enthusiast, Wine Spectator, Vogue, and Condé Nast Traveler. We also supported sales efforts with beautiful print materials like direct mail pieces and catalogs.
Signage + P.O.S. Displays
We supported distributors and retailers in their mission by creating materials to best position the wines in stores.