The Lab Report
Gain insights, learn strategies, and enjoy candid stories from Marco Pescara, CEO of The Zest Lab
The Lab Report
Your Best Customers Are Not Who You Think They Are
We all strive to understand our best customers, and everyone has different ways to make it happen. If we can define our best customers, we can find more people like...
Your Best Customers Are Not Who You Think They Are
We all strive to understand our best customers, and everyone has different ways to make it happen. If we can define our best customers, we can find more people like...
The Playbook: 5 Small Plays You Can Run To Win ...
Sports marketing is more important than ever. Passionate fans, live viewership, big personalities, and incredibly expensive marketing strategies bankrolled by the biggest brands. With countless scripted choices easily streamed at...
The Playbook: 5 Small Plays You Can Run To Win ...
Sports marketing is more important than ever. Passionate fans, live viewership, big personalities, and incredibly expensive marketing strategies bankrolled by the biggest brands. With countless scripted choices easily streamed at...
Great Is The New Good: How AI Is The New Normal...
AI will make so many things better and more efficient for marketers. Don’t believe me? Ask ChatGPT to rattle off all the ways it can help. I can restate them,...
Great Is The New Good: How AI Is The New Normal...
AI will make so many things better and more efficient for marketers. Don’t believe me? Ask ChatGPT to rattle off all the ways it can help. I can restate them,...
Taste the Success: How Sampling Can Outshine Di...
Brands are increasing sampling efforts in retailers like Walmart and Target due to digital ad fatigue. The reality is that sampling works. Product demos work. All of this is especially...
Taste the Success: How Sampling Can Outshine Di...
Brands are increasing sampling efforts in retailers like Walmart and Target due to digital ad fatigue. The reality is that sampling works. Product demos work. All of this is especially...
Brick-And-Mortar is Back: 4 Important Questions...
Lately, there has been a lot of talk about the growth of physical retail. Multiple brands from a broad group of categories have announced growth initiatives, including Toys R Us,...
Brick-And-Mortar is Back: 4 Important Questions...
Lately, there has been a lot of talk about the growth of physical retail. Multiple brands from a broad group of categories have announced growth initiatives, including Toys R Us,...
Refresh and Remodel: How Home Improvement Can T...
Home mortgage rates are rising toward 8%. There is real concern about supply and demand in the housing market. People may turn to nesting and remodel where they are—if they...
Refresh and Remodel: How Home Improvement Can T...
Home mortgage rates are rising toward 8%. There is real concern about supply and demand in the housing market. People may turn to nesting and remodel where they are—if they...
