The Lab Report
Gain insights, learn strategies, and enjoy candid stories from Marco Pescara, CEO of The Zest Lab
The Lab Report
Taste the Success: How Sampling Can Outshine Di...
Brands are increasing sampling efforts in retailers like Walmart and Target due to digital ad fatigue. The reality is that sampling works. Product demos work. All of this is especially...
Taste the Success: How Sampling Can Outshine Di...
Brands are increasing sampling efforts in retailers like Walmart and Target due to digital ad fatigue. The reality is that sampling works. Product demos work. All of this is especially...
Brick-And-Mortar is Back: 4 Important Questions...
Lately, there has been a lot of talk about the growth of physical retail. Multiple brands from a broad group of categories have announced growth initiatives, including Toys R Us,...
Brick-And-Mortar is Back: 4 Important Questions...
Lately, there has been a lot of talk about the growth of physical retail. Multiple brands from a broad group of categories have announced growth initiatives, including Toys R Us,...
Refresh and Remodel: How Home Improvement Can T...
Home mortgage rates are rising toward 8%. There is real concern about supply and demand in the housing market. People may turn to nesting and remodel where they are—if they...
Refresh and Remodel: How Home Improvement Can T...
Home mortgage rates are rising toward 8%. There is real concern about supply and demand in the housing market. People may turn to nesting and remodel where they are—if they...
Is Seeing Believing?: What Faux Out Of Home Mea...
Did anyone else see that Godzilla-sized Barbie in Dubai, or the tube in London that transformed into a massive, abstract Maybelline ad? What about the giant Jacquemus handbags that raced...
Is Seeing Believing?: What Faux Out Of Home Mea...
Did anyone else see that Godzilla-sized Barbie in Dubai, or the tube in London that transformed into a massive, abstract Maybelline ad? What about the giant Jacquemus handbags that raced...
The Trap of Marketing to Ourselves
You have a great eye for what looks good. If only the creative team would listen to you. You can see it in your mind, hear it in your thoughts. ...
The Trap of Marketing to Ourselves
You have a great eye for what looks good. If only the creative team would listen to you. You can see it in your mind, hear it in your thoughts. ...
Touchdowns and Touchpoints: Why a Layered Appro...
Football season is finally here and I’m excited. A big topic of conversation this offseason has been how the running back position has diminished in value. This doesn’t mean they’re...
Touchdowns and Touchpoints: Why a Layered Appro...
Football season is finally here and I’m excited. A big topic of conversation this offseason has been how the running back position has diminished in value. This doesn’t mean they’re...
